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Life After Chase: What Marshall Carter Learned from Chase
Interview with Chairman of NYSE
Chase Alumnus Marshall N. Carter was elected chairman of the Board of
Directors of the
New York Stock Exchange on April 7, 2005. Marsh had been a director of the
NYSE since December 2003.
From 1992-2001, he was chairman and CEO
of the State Street Bank and Trust Co.,
and its holding company, State
Street Corporation.
He joined State Street in July 1991 as president and chief operating
officer, became CEO in 1992 and chairman in 1993. During his nine years as
CEO, the company grew more than sixfold.
A former Marine Corps officer who was awarded the Navy Cross and Purple
Heart during two years' service as an infantry officer in Vietnam, Marsh
served from 1975 to 1976 as a White House Fellow at the State Department and
Agency for International Development. Major projects during that year were
the application of satellite technology to agricultural activities in West
Africa, the use of high-level U2 photography for disaster relief activities
in Guatemala and the use of sensor-surveillance equipment as a member of the
project team that installed the U.S. Sinai Surveillance Mission in Israel
after the 1973 Middle East War.
He holds a B.S. degree in civil engineering from the U.S. Military Academy
at West Point; an M.S. in operations research and systems analysis from the
U.S. Naval Postgraduate School, Monterey, Calif.; and an M.A. in science,
technology and public policy from George Washington University, which he
attended on the GI Bill.
Marsh is chairman of the Board of Trustees of the Boston Medical Center, the
primary inner
city hospital for Boston. Long active in industry affairs, he has served on
the boards of the American Bankers Association, CEDEL, Euroclear and
National Securities Clearing Corporation, and during 1988-1995 co-chaired
the U.S. Working Group of Thirty, which developed recommendations for
revamping world securities clearance and
settlement processes. He also chaired the Massachusetts Governor's Special
Advisory Task Force on Massport following the events of September 11, 2001.
The CAA was proud to
inaugurate a series of interviews with prominent alumni with this Fall 2005 interview
of Marsh Carter.
Tell us about your 15-year history with Chase.
I joined Chase in 1976 straight from the Marine Corps. I was in the
International Financial Planning and Budgeting Division under Frank Reilly
and Frank Stankard. I became corporate Budget Director in 1978 (until 1981),
working for Bob Lichten and Bill Ogden-CFO. In 1981, I began working for
Joe Harkins in International Institutional as a product manager, then went
to NY Plaza as Division executive of the Letter of Credit Division, working
for Jim Zeigon and Mike Urkowitz. Art Ryan asked me to be the Corporate
Risk Management executive in 1984. Then in 1985 I went to Rochester, NY,
as the Information and Systems group executive at Lincoln First Bank, which
had been bought by Chase in l984. I returned to Chase
in 1988 as head of Global Custody building that business to be the biggest
and best in the industry. I left Chase in 1991 to be the President
and COO at State Street Bank and Trust in Boston.
What brought you to Chase?
After two years in Vietnam as a Marine, I couldn't get a job at the end of
the Vietnam War. Chase was the only company out of 85
I applied to that had a job offer. My background was: undergraduate in
civil engineering, M.S. in systems analysis and operations research and an
M.A. in science, technology and public policy.
I had no banking background. I had to ask someone the difference between a
merchant bank (are there any of those left??), an investment bank, a
commercial bank, etc. I think in my case, coming right out of the military,
Chase was a great great company that gave me a chance to develop and grow.
I could never say anything bad about those years, 1976-1991.
Any mentors or role models from your days at Chase? What did you learn from
them?
Clearly, Frank Reilly was my best mentor. He helped my through the
adjustment from Marine to banker quite a cultural change.
I had been living in a foxhole or the jungle for months at a time in the
Marines in Vietnam, and here I was at Chase where Second Vice Presidents
worried about having a desk by the window!!!! Also, Jim Borden for his
focus on his business and helping global custody with foreign exchange, and
Wolf Schoelkopf who helped me learn about banking.
Were there any particular training programs that helped you later in your
career?
I went to the Menninger Institute stress program for executives in 1978 and
thought it great. The advanced management program that Chase conducted up at
the Mohonk Mountain House was also excellent and for the first time got
officers from various business units to talk with each other!
After the fiascos of Drysdale and Penn Square in the mid-1980s, Chase beefed
up internal controls and you headed the Management of Internal Control (MIC)
function. What lessons did you learn?
First lesson: Don¹t let senior executives live on an "Executive Floor" like
the 17th at CMP; they become too isolated from their business units and out
of touch with the markets they serve. The other major lesson is that the
MIC/risk management functions must be deeply imbedded in the business and
operations units, reinforced by a focus on risk management from the senior
executives and tied to bonus and compensation programs.
Many thought your position was like being a "stranger in a strange land"
when you became Chase¹s senior representative on Lincoln First's management
team after Chase's acquisition of the regional bank.
What was that really like?
The fundamental difference was that a regional bank like Chase Lincoln First
was a fully integrated customer focus organization,
e.g. they viewed a multi-use customer as "one customer using eight
products," whereas Chase, with its size and large product companies, viewed
a customer using eight products as eight separate customers one for each
product in the product companies. We always had
trouble at Lincoln First translating this into Chase language so
people could understand why we did processing and loan work in the branches,
etc.
Did you prepare the Rainbow Book for Tom Labrecque? What was it?
That was actually prepared by Wally Rak (whose division was called the
"Rakomatic Machine" by Mike Esposito) and Mike Esposito.
I added the budget and performance target data and then explained it to the
Management Committee. It was actualy a monthly and quarterly performance
tracking system for every division, group and department in the bank. The
colors allowed the EVPs and above to quickly check performance, and the
colors allowed an easy-to-read format. The Management Committee spent quite
a bit of time on this, and David R. looked at it every month.
How did your overall experience at Chase prepare you for your later roles as
chairman and CEO of the State Street Bank and Trust Co.
and chairman of the New York Stock Exchange?
The tips in management and leadership I learned were:
1. Keep executives with their troops and away from a centralized executive
floor.
2. Pay close attention to people coming back from overseas
assignments. If you don't, no one will want to go overseas.
3. Focus on revenue and not expenses. I never thought Chase
had an expense problem in the '70s and '80s; we had a revenue
generation problem. There was, in my opinion, too much
emphasis on expense control.
4. Hold executives directly responsible for their organization's
performance: Fire them, withhold bonuses, transfer them, remove them from
line responsibility if they fail to perform.
What made you decide to step down from State Street Bank well in advance of
any mandatory retirement age?
I retired at age 61 after nine and a half years as CEO and Chair at State
Street because I always felt that eight to 10 years in the
fortune 500 CEO's jobs was about right. You get very tired and can't really
have many friends in the company if you are changing things. In 1991 when I
joined STT it had 8,000 employees, was doing business in 32 countries and
had a market cap of $2.3 billion. About nine years later it had 20,000
employees, was doing business in 94 countries and had a market cap on $22
billion, and we had fought off a hostile takeover attempt by the Bank of New
York.
I was worn out and wanted to do other things. I went to Harvard and MIT to
teach leadership. [Marsh most recently had been a
lecturer in leadership and management at the Sloan School of Management at
MIT and Harvard's Kennedy School of Government, where from 2001 to 2005 he
was a Fellow at the Center for Public Leadership and the Center for Business
and Government.] Then, in 2003, John Reed of Citi asked me to help form the
new Board of Directors at the NYSE.
You have said that you failed at retirement by returning to work after State
Street Bank. What is next for you?
I doubt if anything is next. This NYSE gig could last several years, as
we're in the early stages of a merger, going public and changing from a one
product utility to a multiproduct global marketplace and public company.
What if the best part of being the chairman of the NYSE?
The best part is giving back to my industry. Reed only got paid
$1 per year. I'm getting more but am still focused on the service aspects
and helping the NYSE straighten itself out after some very rough years.
Do they let you ring the opening/closing bell?
The opening and closing bell ringing is a great tradition, but it's
scheduled many months in advance and used for newly listed
companies, anniversaries of listed companies, companies launching new
products etc., and sometimes foreign leaders.
In nearly all of your professional positions, you have devoted considerable
time planning for contingencies and the recovery of critical operations.
Any words of advice?
9/11 that corrected all our previous contingency planning. Nobody thought
about losing that many employees in any of the companies affected. We used
to contingency plan for computers, buildings, etc., but not for people.
This means that big operations should really spread the work staff over
several locations, with
distance between them.
Finally, what has it meant to you to be a Chase Alum? What value have you
derived from being a member of the Chase Alumni Association?
I've enjoyed seeing old friends again even seeing old enemies, who now are
friends. Also, if you look at the roster book, you
can almost always find someone a Chase alum in most every important
company in the world. It was and probably still is a great training ground
for future leaders in our industry.
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