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Dear Reader,
Changes indicated in brighter blue
MAJOR CHANGE!!
# JPMC informed us late this week that they've changed where our alumni should check in for Monday's CAA event.
It will now be in the NORTH LOBBY, abutting 48th Street. So when you enter 270 Park Avenue, turn right and look for the Events Check-In desk.
# DRESS CODE: Several alumni have asked what the dress code is. We suggest "business professional", though we leave it to the men whether or not they want to wear ties. And a heads up: You will be doing a lot of walking to get from place to place. Choose your shoes accordingly.
CHECK-IN:
► Because of the size of our expected crowd, check-in in the 270 Park Avenue lobby will begin at 5 pm. While the reception room on the 15th floor will not open until 5:30, you will need to pick up your name tag once you arrive on 15, and there is lots of space (and art) to explore outside the reception room.
► Use the Park Avenue entrance; 270 Park Avenue is located between 47th and 48th streets. (Do not enter via Madison Avenue.)
► Go to the Events Check-in desk in the northernmost portion of the lobby. In other words, when you enter the building, go to the far right to find the brown wood desk. (Do not go to the regular security desks.)
► To speed up the process, check-in will have a few stations at the lobby desk, organized alphabetically (e.g. A-G, H-N, O-Z). Please have a picture ID ready in case we don't recognize you by sight.
► Once you check-in, you will go through a turnstile area dedicated to our group, and then up stairs to the upper lobby, where you will need to cross the upper lobby (over to the left side, closer to 47th) for the elevator bank. Our elevators will take you directly to the 15th floor.
► If you are unable to manage stairs, let us know when you check in; we will direct you to an elevator at the lobby level that will take you to the upper lobby. You will then need to cross the upper lobby to the elevator to the 15th floor.
ON THE 15th FLOOR:
► You will see a table with name badges.
► Walking away from the table, you will turn left down a long hallway to get to the reception room. Along the way there is a coat/check room on the left, as well as restrooms.
► The reception room will open at 5:30 pm.
TOURS:
► In the space outside the reception room, you will see a table where you can stop by to catch a 15-minute guided tour of the 14th and 13th floors, beginning at 5:30 pm.
► You are also free to explore the 14th and 13th floors at any time on your own. Another change from JPMC: You are not permitted to take drinks or food outside the reception room to these floors. You can access these "open" floors via escalator or elevator. These two floors offer numerous food vendors (most of which are closed by 6 pm), fabulous views and lots of comfortable seating, should you find the 15th floor reception area too noisy or crowded. Of particular interest, look for the "Vanderbilt Passage" on the 13th floor, which is a hallway with soothing digital imagery to complement meditation and other calming activities for the stressed JPMC employee. (It also has Morgan's Bar, but you need a reservation and you have to be with a JPMC employee.)
SPEAKER:
 ► We are thrilled that Carla Hassan, Chief Marketing Officer of JPMorganChase, will address our group. She oversees firmwide marketing, including advertising, media, performance marketing, acquisitions, sponsorships, entertainment and talent for the JPMorganChase, J.P. Morgan and Chase brands. In her role, she is also responsible for customer insights and analytics, firmwide. A fuller bio is posted at the end of this email, or dues-paying members can click here.► We request that people start returning to the 15th floor reception room at about 6 pm so that remarks can begin promptly at 6:15 pm [and, of course, we ask that everyone pipe down so that the speakers can be heard].
► Note that the bars will be closed and tours will not be given while the speakers are giving remarks, from approximately 6:15 pm to 6:30 pm.
PHOTOGRAPHER:
► We aim to capture photos of as many of our alumni as possible at our events. It's much more difficult at an event the size of this one. If you haven't had your photo taken and you see the photographer around, please let her know.
► If you want to send us photos you've taken at the event, please send them to Andrea at news@chasealum.org. Please identify the people in the photo and who took the picture. Note that we are not allowed to post any photos that show the art on the walls.
SPECIAL FOR THE GLOBAL CREDIT TRAINING LUNCHEON ALUMNI:
► You will receive your name tags at the luncheon earlier in the day. Please put them on as soon as you enter 270 Park Avenue. Still go to the EVENTS CHECK-IN station at the far right of the lobby, but we will wave you right in. Then you can go to the 15th floor and don't have to deal with the name badge table there. Note that we will not have duplicates of your badges.
► For reminders on the location and schedule for the April 27th luncheon, as well as to see who is coming, click here.
SPECIAL FOR LATAM LUNCHEON ALUMNI:
► Click here for more information and to see who has already registered.
As always, if you have questions, feel free to contact Ken Jablon and Andrea Axelrod at news@chasealum.org. Also let us know if you are unable to attend.
Over a third of our dues-paying members are participating in one or more of our events next week!
Thank you for your cooperation and patience. The newsletter will go back to covering other information in the next couple of weeks – promise!
The Board of the Chase Alumni Association
Carla Hassan is the Chief Marketing Officer of JPMorganChase where she leads the global marketing organization delivering growth for the firm. She oversees firmwide marketing, including advertising, media, performance marketing, acquisitions, sponsorships, entertainment and talent for the JPMorganChase, J.P. Morgan and Chase brands. In her role, she is also responsible for customer insights and analytics, firmwide impact and employee experience marketing.
Prior to joining JPMorganChase, she was the Chief Marketing Officer of Citi, leading the marketing organization to build distinctive, impactful campaigns that differentiated the brand, accelerated digital capabilities and fueled the firm’s continued growth. Before her role at Citi, Carla was Executive Vice President and Global Chief Marketing Officer of Toys “R” Us. In this capacity, she served as a member of the company’s global leadership team and oversaw the vision for the company’s brands, marketing and media strategy, creative, marketing communications, digital marketing, CRM, Analytics, Insights and Loyalty Programs.
Prior to joining Toys “R” Us, Carla served as Senior Vice President, Brand Management for PepsiCo’s Global Beverage Group. In this role, she was responsible for driving growth on PepsiCo’s beverage portfolio across 50+ markets around the world, including leading brands Pepsi & Mountain Dew, creating new brands, and expanding Gatorade internationally. During her 13 year tenure at PepsiCo, she held a number of strategic marketing leadership roles for Quaker and Gatorade in the US, and was Chief Marketing Officer for the company’s Middle East & Africa business based out of Dubai. Prior to that, Carla held several marketing roles at The Kellogg Company.
Carla serves on the board of St. Jude, the AdCouncil and the Association of National Advertisers. Carla has received several awards and recognitions throughout her career, including being named one of the World’s Most Influential CMOs in 2021, 2022 and 2023 by Forbes Magazine, AdColor Legend in 2021 and one of Business Insider’s 31 Most Innovative Chief Marketing Officers of 2022. Most recently, she was recognized for her Authentic Leadership by the Choose Creativity Awards 2024. Carla holds a BA in communication, political science and economics from the University of Colorado, and an MBA from the Thunderbird Graduate School of International Management. Carla is also a member of the 2018 Class of The Henry Crown Fellowship within the Aspen Global Leadership Network at The Aspen Institute.
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