↵

Ret on Privacy: Practical Advice from an Alum

Managing Marketing Messages

By Gene Ret (October 2026)

 

Managing your personal receipt of marketing messages requires a proactive strategy to transform a chaotic inbox into a curated stream of value. In an era where digital noise is constant, taking control of your communication channels prevents subscription fatigue and protects your focus. By establishing clear boundaries, leveraging technology and practicing digital hygiene, you can ensure that only relevant, high-quality promotional content reaches you. Ultimately, intentional management saves time and shields you from impulsive spending triggered by constant advertisements.

Millions of complaints are made annually about unwanted marketing. The Federal Trade Commission (FTC) alone registers over 2.6 million consumer complaints yearly, primarily regarding robocalls, while hundreds of thousands more are submitted to agencies like the FCC. 

In order for best control over phone, mail or e mail marketing, and to eliminate those marketing channels or entities that you do not want, I suggest the following.

1. The Phone (Calls & Texts)

 
  • National Do Not Call Registry: Register your phone number at ⁠DoNotCall.gov or call          1-888-382-1222. It stops most legitimate sales.

 

  • Block & Report Texts: Text "STOP" or "UNSUBSCRIBE" to legitimate marketing texts. For unknown spammers, use your phone's built-in "Report Junk" feature and block the number.

 

  • Carrier Blocking Apps: Check with your provider for built-in spam-blocking apps to intercept robocalls, such as AT&T ActiveArmor, Verizon Call Filter, or T-Mobile Scam Shield.

2. Physical Mail (Junk Mail & Credit Offers)

  • Pre-approved Credit Cards: Stop unsolicited credit and insurance offers by going to⁠ OptOutPrescreen.com or calling 1-888-5-OPT-OUT (888-567-8688). You can opt out for 5 years online, or permanently by mailing in the form.

 

  • Catalog Choice: Register for free at Catalog Choice to opt out of specific catalogs, coupons, and junk mail lists.

 

  • DMAchoice: Register with the Direct Marketing Association's ⁠DMAChoice to remove your name from commercial mail lists for major national brands. 

3. Email (Spam & Newsletters)

  • Report & Block: Instead of deleting spam, mark it as "Spam" or "Report Phishing" in your email client. This trains your provider's algorithms to block similar emails for everyone.

 

  • Unsubscribe Safely: Use legitimate "Unsubscribe" links at the bottom of newsletters and company emails. 

 

  • Clean-Up Tools: Use free or low-cost services like Unroll.Me or Clean Email to batch-unsubscribe from dozens of mailing lists at once. 

 

  • Use a "Burner" Email: Create a separate, free email address (e.g., via Gmail) solely for online shopping, loyalty programs, and app sign-ups to keep your main inbox clean.
   

 

 
Other columns by Gene Ret:
 
 
 
 
    About Gene Ret
 
Eugene (Gene) Ret is a 30-year veteran of Chase Bank and has been in financial services for 45+ years. He has been a Privacy Professional for 23 of these years and was a Senior Privacy Compliance Officer for Chase, as well as HSBC.
 
Ret was one of the first to develop and employ “best in class” privacy protocols in the buildout of the Privacy Office function and participated in the early development of bankers' recommendations to federal regulators regarding effective and appropriate Privacy standards. Ret has been a presenter at bank trade associations’ symposiums on various Privacy matters and has been a frequent contributor to online Privacy forums and discussions on new and trending topics. 
 
Ret is currently an independent consultant in General Banking Compliance, specializing in Privacy. He is a certified Privacy Professional  – CIPP-US –  a certification by the International Association of Privacy Professionals.    
______________________________________
 
Please send questions or comments to: