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Ret on Privacy: Practical Advice from an Alum
Protecting Children's Digital Privacy
By Gene Ret (November 2026)
In an increasingly interconnected world, protecting children’s digital privacy has become one of the most critical challenges for parents, educators and lawmakers alike. Every day, young users navigate a vast ecosystem of online classrooms, social media platforms and connected toys that constantly track, collect and monetize their personal data.
Children's privacy faces severe risks from digital commercial surveillance, cyber predators, and "sharenting". These threats can lead to identity theft, data exploitation and loss of physical safety. To avoid risks, secure all smart devices, set strict privacy boundaries and avoid posting personally identifiable details.
Primary Privacy Risks
- Commercial Profiling: Websites and apps heavily monitor children's activity to build behavioral profiles for targeted advertising.
- Sharenting Risks: Parents posting seemingly harmless details (names, birthdates, locations) can inadvertently expose children to identity theft or reveal their daily routines.
- Digital Footprint: Information posted online is permanent. Embarrassing photos, sensitive details, orlocation tags can resurface years later and impact future opportunities.
- Predators and Phishing: Cybercriminals use social media and gaming platforms to exploit children's trusting nature, tricking them into revealing personal passwords or personal locations.
How to Mitigate and Avoid Risks
1. Device and Account Safeguards
- Limit Data Collection: Turn off location services for all apps your child uses to prevent strangers from tracking their whereabouts.
- Use Parental Controls: Leverage built-in settings and third-party apps to block malicious software and filter out inappropriate content.
- Check Privacy Defaults: Actively review settings on social networks and games to ensure profiles are set to private and friends-only.
- Secure Home Networks: Set up a password-protected WiFi network and instruct kids to connect only to verified networks.
2. Communication and Education
- Teach Digital Literacy: Educate your children on what constitutes "private information" (e.g., home address, full name, Social Security number) and the consequences of sharing it.
- Encourage Skepticism: Teach your child to question unexpected messages and never click links or download attachments from unknown senders.
3. Best Practices for Parents
- Refrain from Over-sharing: Avoid posting your child's full name, school name or exact location in public forums.
- Review Resources: Consult the Online privacy checklist for parents by UNICEF to understand the tools available to protect your family's data.
Eugene (Gene) Ret is a 30-year veteran of Chase Bank and has been in financial services for 45+ years. He has been a Privacy Professional for 23 of these years and was a Senior Privacy Compliance Officer for Chase, as well as HSBC.